AlEn USA is the North American subsidiary of one of the most recognized companies in the household cleaning products category in Mexico: Industrias AlEn S.A de C.V (Grupo AlEn). Since its beginning in 1949, Grupo AlEn has pioneered the development of well-known consumer brands that have been able to breed strong heritage in the Mexican market. Brands such as CLORALEX (the #1 bleach in Mexico) and Pinol® (the #1 Heavy Duty cleaner in Mexico) were the first products in their class to hit the Mexican market and has been striving for a cleaner and more sustainable world for nearly 70 years*.

We currently have 5 manufacturing plants and 2 recycling facilities that are clean-industry certified by the Federal Environmental Protection Agency (PROFEPA; Procuraduría Federal de Protección al Medio Ambiente in Spanish).

In 2011, we delved into the agroforestry industry — sustainable agriculture dedicated to planting and processing palm and pine trees for the production of sustainable raw materials — and it has contributed to promoting the progress and development of Mexican fields and communities. At the beginning of 2017, we kicked off operations at the largest and most-modern palm oil extraction plant in Latin America.

Our purpose is to build a cleaner and more sustainable world for you through continuous innovation that provides well-being and cleaning solutions for homes in all of America, as well as raw materials and byproducts for the whole world. This is made possible thanks to the exceptional work of our team that is distinguished by their leadership, diversity, operational excellence and commitment.

*CLORALEX is the name used in Mexico for the brand known as CLORALEN® in the US. PINOL is the name used in Mexico for the brand known as PINALEN® in the US.